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about

That's the mission of Heart & Vine Creative.  I believe that there's magic & success in the outliers. In the things that make us stand out from the crowd. 

For a really long time I resisted that about myself. I grew up as both a creative and a scientist. Teetering on the edges of both worlds. The thing about those edges is that, that's where we  feel both the discomfort & fear and the thing that sets our hearts on fire. 

Entrepreneurship has a funny way of brining you to the place where you realize what makes you most of afraid and uncomfortable is also what lights you up and is the foundation on which you build your legacy. 

This lie I believed about my inability to be both creative and analytical took me on a journey that showed me thats exactly where I was supposed to be. Teetering on the edges of both worlds, passionately doing what I love most in this world. 

And what is that thing?

learn about the signature process

TO FOSTER TRUE CONNECTION & BUILD LEGACIES THROUGH INTENTIONAL STORYTELLING & DESIGN

combining the art of stunning design, heartfelt storytelling, & the psychology of conversion to help creative entrepreneurs craft brands that are profitable & legacy focused

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1998

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2010-2017

2017

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1998

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2010-2017

2017

The journey to where I am today began over 20 years ago on the plane as a young girl immigrating to America with her family. I quickly learned that to navigate my new home would take creativity, stepping out of my comfort zone, and paving my own path.

Encouraged by my sweet and creative mama, I began drawing, creating my own fonts, reading all the books, and immersing myself in all things design. I loved how I could tell stories and connect with all kinds of people through creating. 

1998

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1998

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2017

I started my first official design business in the 6th grade selling custom made bookmarks to the kids in my school. I got so busy that I employed 4 of my friends (yes, I paid them weekly) to help me sell these custom designed bookmarks. 

We were even able to give back to the school because of how well this little business did. The entrepreneurial seed had been planted, but it would be years before it blossomed. 

2005

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1998

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I bought into a lie during high school

I couldn't be both creative and analytical. I had to do one or the other. 

That lie led to me leaning into my analytical side and heading off to college in 2011 for a biochemistry degree. 

2008

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After graduating with my B.S. in Biochemistry I started working in a corporate job that did not allow me to utilize any of my skills. 

I realized that my dream of working for myself would not become a reality if I didn't make it one. 

So on July 1, 2017, Heart & Vine Creative opened its doors. My first client walked through those doors two days later and the rest is history! 

2017

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2017

I got into retail during my high school years as a side job. I had always been interested in business and the psychology of why we do what we do so naturally I asked a ton of questions. 

Those questions led me to promotions and the ability to learn about sales, marketing, and branding first hand from multi-million dollar companies. . 

2010-2017

Working with Danait was so great. Her enthusiasm for what she does is so apparent and it’s really exciting to be working with someone who is as excited about my brand as I am. I felt like she truly wanted my branding to be as close to perfect as possible. She has a really genuine personality and made me feel confident throughout the process that I would come away with what I was looking for.

laurel greenfield, laurel greenfield art

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