fleur seule | website strategy & design
ABOUT FLEUR SEULE
Fleur Seule is a 1940's swing & jazz band based in New York City. They love bringing that old world class, energy, and style of music to both corporate and private events throughout the New York City area.
Their lead signer can perform in 7 different languages making them a versatile group as well as a well-rounded one for their clients!
The original Fleur Seule website was in keeping with their brand but it was not helping them get email subscribers or even any inquiries. The original site had lots of text that made it hard for visitors to be engaged and stay on the site for long periods of time.
It also did not have a lot of visual contrast so that your eyes would be drawn in for longer periods of time.
To make the website visually appealing to their audience while also making sure it was engaging and easy to navigate
Increase traffic and conversions
To significantly improve SEO through a strategic plan and then implementation of that plan
strategy behind the design
The number one goal was to increase conversions by way of bookings. In order to do that I wanted to make sure people were informed about how they could book Fleur Seule. We made the booking buttons readily available on the site as well as making the booking page easy to find.
We also worked on making sure the site flowed allowing people to get to know their band and music. We worked extensively on making sure the copy was clear and concise so that people weren't overwhelmed with all of the text. We worked extensively on SEO so that they could book clients without ads and be found easily on Google.
Visually we made sure to break up the black with white. We used the red in their branding to draw attention and make the call to action buttons pop. We also made sure to include lots of their work to make sure we highlighted the band's work so that people could see their talent before booking them for events.
Within the first two weeks of launching they had already seen the total amount of traffic they had seen in the last 3 monhts.
Within 5 months of launching Fleur Seule saw 32,000 unique visitors to the site which was a 300% increase from what they had seen the entire year prior.
They consistently convert at or over 46% each and every month which is 10x the average (for websites considered to be in the high conversion category) conversion rates.
They have been booking their service out consistently and in their words are now "incredibly busy" which was a stark contrast to what their website was doing for them before.
Their #1 traffic referrer is currently Google and their conversion on Google has consistently gone up on average 20% each and every month since launching. They also continue to climb in their rankings for their specified keywords.
see the results