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Here at Heart & Vine Creative I am invested in both the design and strategy. You don't just want a beautiful brand or website, you want one that will help you captivate and convert your Dream Clients each and every time they come into contact with your brand. You need a strategy that will help get you from where you are now to where you dream of being in the future. I am here to serve you in that, friend! Below is a curated collection of projects from some of my incredible clients. 

THAT HELPS YOU CREATE A COMMUNITY & LEGACY

DON'T JUST BUILD A BUSINESS, BUILD A BRAND

This is completely amazing! I am so thankful! All I had was bits and pieces of what I wanted and you managed to bring it all together! Love the colors, love everything! So beautiful!

you're too kind

fAYE'S FAITH PHOTOGRAPHY

jessica Gaisford

age later Aesthetics | brand & website design

ABOUT AGE LATER AESTHETICS

Jessica is a talented aesthetician who is passionate about women and their skin. She wanted her rebrand to use her rebrand as a chance to mark the opening of her new studio and elevate the look and feel of her brand. 

strategy behind design

Goals

To be seen as a luxury brand

Jessica wanted to showcase her wide range of services and make it easy for people to book them

To educate her visitors and clients on her process, expertise, and show them how passionate she was about skincare

Strategic plan

The number one goal was to increase conversions by way of bookings. In order to do that I wanted to make sure people were informed about Jessica's experience as well as the details of her process. 

I wanted the people who were booking to be able to learn about how she did things, all of her service offerings, and be confident in booking right then and there. I designed the site to be a journey where someone would get lost learning about all of the wonderful ways Jessica serves them.

Since working together, Jessica has seen incredible growth in terms of traffic and conversions! 

branding design

website design

Laurel Greenfield

Laurel Greenfield Art | brand Strategy & Design

About laurel greenfield art

Laurel is a food photographer who's heart is in preserving people's most cherished food memories. So that special meal that always reminds you of your grandmother or that picnic in the park where the love of your life proposed? Yup she paints it for you so that those memories live on outside of your head! 

strategy behind design

Goals

To bring her personality and style into her brand

To get in front of the right audience who wanted and could afford to buy her prints and art pieces 

To stand out and showcase her uniqueness in the industry

Strategic plan

I wanted to be able to bring all of those goals together for Laurel while being strategic and maintaining her artistic flair and style. We used her handwriting as the logo- that's as unique as it gets!

I also wanted to reflect the heart behind her work so that the people who encountered her visual brand would get that sense. 

Lastly, I wanted to make her visual presence was polished and established so that she would attract the type of people who liked and purchased art. 

branding design

eRIN mARIE

eRIN MARIE PHOTOGRAPHY | brand & website design

ABOUT eRIN mARIE phOTOGRAPHY

Erin is a top notch wedding and portrait photographer and dog mom. She serves her clients through beautiful photography and exceptional service. She works with joyful and in love couples to capture memories that will last them a lifetime!

strategy behind design

Goals

To be seen as an established brand

She wanted to showcase the level and quality of her work to her potential clients. 

To connect with her dream clients in a personal way so that they wanted to work with her specifically and not just any photographer

Strategic plan

The number one goal was to increase conversions by way of bookings. In order to do that I wanted to make sure people were informed about Erin's exceptional work as well as personality. 

I wanted to make sure her work was highlighted. I also wanted to make sure we infused as much of her personality into the site as possible so that her dream clients felt like they knew her before they even booked. 

Visually we wanted to go for high-end but approachable. This meant soft colors and striking typography. 

branding design

website design

Kate mCCarthy

Kate K. McCarthy | brand & website design

ABOUT Kate k mccarthy

Kate serves creative entrepreneurs build braver brands through her work as a brand mentor. She helps them step into their calling and do the big brave scary things they are shying away from  in their businesses. 

strategy behind design

Goals

To make sure her brand reflected the quality of her brand and the season she is now in

Make sure her website helps her book dream clients and convert her visitors

To highlight her podcast and the incredible interviews on there

Strategic plan

My main goal with the visuals was to make sure we pulled in inspiration from the PNW, the feeling of warmth that was synonymous with the Kate K. McCarthy brand & the clean bold look Kate was after. 

I also wanted to make sure her website took the client on a journey. We pulled in fun elements like Instagram post renditions on the About page as a nod to the community she has built over there. 

I wanted each detail to stand out while also flowing into each other and creating a sense of flow throughout the site and brand design. I think we were able to capture that and more with this classic and warm brand!

branding design

website design

juLI hALL

pEPPER SPROUT BARN | WEBSITE Strategy & Design

ABOUT pepper sprout barn

Pepper Sprout Barn is a beautiful event venue located in Jackson, GA. It is run by the incredible Juli and her team. Their focus is on making their clients' dream day a reality through a top notch venue and service. They take the time to really know and serve their clients well which shows in the way that their clients talk about them. 

strategy behind design

Goals

To showcase the venue and the grounds

To position themselves in front of their dream clients who are not just looking for the best deal but the best experience for their event

To get her potential clients familiar with her and her team and how things are done at PSB

Strategic plan

The goal with the PSB site was to first and foremost make sure it gave her potential clients all the information they needed to reach out. For this reason there is a lot of information on the venue and lots of images of weddings throughout the site. This helps the potential client envision this for themselves. It also weeds out the people who aren't a good fit because they will know if the venue is for them or not.

I also wanted to showcase Juli and her team and start getting her visitors familiar with her before they even reach out. We also did some SEO work on the blog and entire site  to make sure it was optimized as her potential clients would most likely be searching on Google to find her. 

WEBSITE design

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